In Part 1, we shared five essential tips for staying HIPAA compliant on social media. Now, let’s dig deeper into real-world scenarios, common gray areas, and additional tools that can help your organization stay protected while remaining active online.
Even with clear guidelines in place, not everything on social media falls into a black-and-white category. Here are a few situations that often cause confusion—and how to handle them:
Instead: Speak in general terms. “Grateful for the opportunity to serve our community today” is safer than “Saw 8 flu cases this morning!”
Instead: Do a sweep before snapping the photo. Take pictures in non-clinical areas, and make sure no PHI is visible—even zoomed in.
Instead: Use general language like, “Thank you for your feedback. We appreciate everyone who trusts our team!” Keep the tone professional and non-specific.
If your organization is active on social media, consider these additional safeguards:
Not everyone needs to have posting privileges. Limit who can publish content and ensure they’re fully trained in HIPAA-safe communication.
Platforms like Sprout Social or Hootsuite can help you schedule, preview, and approve posts ahead of time. This adds a layer of review before anything goes live.
For clinics and practices with multiple departments or providers, require compliance team approval for posts that reference patient care, staff, or clinical information.
When you do receive written consent to share a patient’s story or photo, keep that documentation on file—clearly tied to the content and timeframe approved.
Despite best efforts, mistakes can happen. If someone posts something questionable:
Prompt action and transparency can significantly reduce the risk of penalties and help your organization stay in control.
Need help reviewing your policies or conducting your next HIPAA Security Risk Analysis?
At Medcurity, we make HIPAA compliance easier with guided analyses and policy templates built for real-world use. Our platform is constantly updated to reflect the latest regulations, so you don’t have to guess.
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